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Behind the Scenes 1.0 (Photo shooting)

Updated: Feb 29

LUMA’s fist photoshoot took place in October 2018 in Berlin Mitte (Nordbahnhof). Our companions helped us create photos with lasting memories and powerful message.


The red line of the photoshoot is to portray LUMA’s bow ties how LUMA’s bowties can be worn in everyday's life and special occasions. Therefore the photoshoot took place in several locations.


Firstly we gathered in a coffee bar near Nordbahnhof in Berlin Mitte. Many amongst us enjoy coffee on daily basis. Why not do it in style? LUMA bow ties are perfect companion in such instances.


Further we moved outside (close to S-Bahnhof Nordbahnhof). Meeting friends, going to work or university? Enhance your look with the LUMA bow ties and impress your surroundings.


Last but not least, we had some fun. Our models helped us produce tone in which LUMA bow ties shine in the evening light.

We are already looking forward to the next photo shoot where the beauty of the new collection will shine.


#berlinmitte #mitteberlin #everyday #bowtie #my.luma #nordbahnhof #coffee #berlin #handmade #organic #regional #sustainable

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©2020 by LUMA, Marcus Lukic-Walther, email: hello@luma.style